NEW YORK, NY / ACCESSWIRE / June 23, 2020 / Mobiquity Technologies, Inc. (OTCQB:MOBQ), a leading provider of next-generation advertising technology, and BW Strategy Group announce a partnership using data analytics and location-based marketing to aid in economic recovery post-COVID-19.
With destinations around the nation attempting to rebound from being closed for the first half of 2020 as a result of COVID-19, BW Strategy Group is helping expedite recovery by analyzing micro audiences for local and regional businesses. As regions open, consumer behaviors have shifted and the data will reveal new trends among customers. The goal is to provide municipalities and tourist destinations with an ability to rapidly observe and understand “the new normal” of recreational, shopping, and travel so that local economies can open up and businesses can quickly adapt.
“As Phase-1 economic recovery is typically represented by beaches, parks, and other recreational locations, we chose to focus first on tourist destinations,” said Glenn Davis, CEO of BW Strategy Group. “Mobiquity is working with us to provide daily data surrounding the behavior of new target audiences.”
Initial data analysis is focused on Virginia Beach businesses and surrounding destinations to quickly build new tourism opportunities. Analysis will explore visitation patterns including types of activities, travel distance, and destinations as tourist preference for road trips is replacing air travel this summer.
“Seasonal tourist destinations have been especially challenged by an extremely slow start to the summer, resulting from stay-at-home orders,” continued Dean Julia, CEO of Mobiquity Technologies. “As the country emerges from quarantine, BW Strategies is taking a lead in using data analytics to understand new patterns of traffic to these important businesses which support the people of those communities. We are honored they selected us as their business partner.”
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About Mobiquity Technologies
Mobiquity Technologies, Inc. (OTCQB:MOBQ), www.mobiquitytechnologies.com, is a next-generation Platform-as-a-Service (PaaS) company for data and advertising. The Company maintains one of the largest location-based audience databases available to advertisers and marketers through its data services division. Mobiquity Technologies’ Advangelists subsidiary (www.advangelists.com) provides programmatic advertising technologies and insights on consumer behavior.
About BW Strategy Group:
BW Strategy Group (https://www.bwstrategygroup.com) is a marketing firm based in Virginia Beach, VA, with a nationwide footprint. BW Strategy Group specializes in the use of data analytics to help organizations best create, reach, and evaluate target audiences for their products, services, and surveys.
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Certain statements in this press release constitute “forward‐looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward‐looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements express or implied by such forward‐looking statements. The forward‐looking statements are subject to risks and uncertainties including, without limitation, changes of competition, possible loss of customers, and the company’s ability to attract and retain key personnel.
SOURCE: Mobiquity Technologies, Inc.
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